Data from countless failed startups show a simple fact: Running out of cash is the leading cause of startup failure — far ahead of competition, market fit, or product issues.
Really appreciate this cash-first perspective, Reuben. The burn rate/runway math is exactly what B2B finance leaders navigate daily with trade credit and working capital decisions. TCLM explores these liquidity and risk trade-offs for scaling businesses - you might find it useful.
Really appreciate this cash-first perspective, Reuben. The burn rate/runway math is exactly what B2B finance leaders navigate daily with trade credit and working capital decisions. TCLM explores these liquidity and risk trade-offs for scaling businesses - you might find it useful.
(It’s free)- https://tradecredit.substack.com/
In fact in real life, traders know more about managing cash than techies, and they have mastered it
That’s a great point, traders really do treat cash as their core product.
Brilliant article, cash management is the most critical factor for business survival.
I wish everybody knew this from Day 1, Unfortunately we don't